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"The way it is positioned it becomes part of the game, so it's an opportunity to have more meaning for everybody." "We wanted to do something where we could really stand out and do something meaningful," Ballmer said.

This is the first time an NBA team has linked up with a female-driven company for jersey sponsorship, and Clippers owner Steve Ballmer sees the partnership as a promotion of gender equality. In the team's press release, the Clippers called the company's logo an "empowerment badge." The dating app is tailored to women, as it allows women to initiate relationships by requiring them to send the first message after a match has been made. The Los Angeles Clippers became the 20th NBA to jump on board with jersey sponsorships on Tuesday when they announced a multi-year, $20 million partnership with the dating app Bumble.